ELSE is an elevated, everyday lingerie and loungewear brand for modern women. ELSE is based in LA and Istanbul. All pieces are made by local, in-house women at ELSE atelier in Istanbul. The brand is also women owned and women led. ELSE is known to use graphic and floral laces, beautiful mesh to create its modern and sleek look. ELSE also likes to use recycled laces in its collections. The brand also has sustainability and social development programs at its atelier in Istanbul.