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Look to Stine Goya to feel empowered by your outfit. With a feminine color palette and unique artful prints cut in elegant and feminine silhouettes, her collections consistently encourage women to express their individuality. The eponymous label was established in Copenhagen, Denmark, in 2006 by designer Stine Goya. After graduating from Central Saint Martins in 2005 with a degree in fashion design and print, she continues to create seasonal collections that regularly receive international acclaim due to their strong Scandinavian influence.
Copenhagen’s Ganni is all about creating modern styles that are luxurious in the understated way you might expect from a Scandinavian brand. But their contemporary twist on tailoring and day-to-night pieces has garnered a cult following that puts a spotlight on their leading vision. Founded in 2000, Ganni is helmed by creative director Ditte Reffstrup, who is dedicated to building a versatile wardrobe for the modern woman. Look for easy sweaters, loosely structured separates, and playfully printed blouses.
With a nod to its Scandinavian heritage, Samsøe Samsøe is defined by a wearable aesthetic that combines the utilitarian ease of Copenhagen street style with a quintessentially Scandi spirit. Collections transcend trends, drawing on Denmark’s renowned design tradition to result in minimalist, affordable, and accessible fashion.
Founded in Copenhagen in 1999, Baum und Pferdgarten is one of the leading Danish fashion houses. Their timeless and design-led collections are full of unexpected, playful contrasts. The brand name is an interplay between the surnames of the founding creative directors, Rikke Baumgarten and Helle Hestehave. Throughout their long-standing partnership, Rikke and Helle have continuously complemented and pushed each other, resulting in covetable pieces in beautiful fabrics, memorable prints and bold colors.
Here’s a not-so-well-kept secret: many of the world’s best-dressed guys swear by Our Legacy. The Swedish label has built a following that’s on the verge of being too big to call “cult,” thanks to a perfect balance of seasonless clothes that are interesting but not too showy. Founders Jockum Hallin and Cristopher Nying keep fans flocking with their expansion into denim, eyewear, and beyond, indicating that the brand is showing no signs of slowing down.
Rains is a Danish outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design—a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo-Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.
Based in Copenhagen, Denmark, Norse Projects offers elevated interpretations of staples from men’s and women’s apparel. With roots in retail streetwear, creative director Tobia Sloth has fused a clean, sophisticated, minimalist aesthetic with skate, military, and nautical references to create a consistent product offering season after season. A slew of collaborations with respected brands like SUICOKE, Head Porter, Tricker’s, and Armor Lux, as well as projects with esteemed artists such as Geoff Mcfetridge, Misaki Kawai, and James Jarvis, have shown the brand’s versatility in infusing Scandinavian sensibility while also keeping it at the forefront of the fashion industry.
In a world driven by fast fashion and disposable consumption, Flattered embraces a minimalist mindset, focusing on quality over quantity. Each product is designed to integrate seamlessly into the modern wardrobe and embody understated elegance, synonymous with Scandinavian minimalism. Every Flattered piece is a symbol of craftsmanship and a testament to timeless beauty—not just a leather good but a legacy, a story, and a lifelong companion.
